Leveraging their star power to release new albums in unprecedented ways—Jay Z through Samsung and Beyoncé through iTunes—they instantly changed how the industry and fans thought about interacting with music.
He gave his album away; she charged a premium price for hers. But they both used the element of surprise to restore the excitement that used to accompany a new release, before that impact was dulled by the endless thunder of carefully plotted promotion.
In short, they proved that content truly is king. Or, in this case, king and queen.
THE BILLBOARD TOP 10
1• Jay Z and Beyoncé, artists
2• Lucian Grainge, CEO and chairman, Universal Music Group
3• Coran Capshaw, founder and owner, Red Light Management
4• Michael Rapino, CEO, Live Nation Entertainment
5• Martin Bandier, chairman and CEO, Sony/ATV Music Publishing
6• Doug Morris, chairman and CEO, Sony Music Entertainment
7• Irving Azoff, chairman and CEO, Azoff MSG Entertainment
8• Len Blavatnik, vice-chairman and owner, Warner Music Group
9• Rob Light, managing partner/head of music, Creative Artists Agency
10• Jimmy Iovine, chairman, Interscope Geffen A&M; co-founder and CEO, Beats Electronics
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